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Information Architecture is the key to organizing digital content effectively, ensuring users can find information and complete tasks effortlessly. It involves structuring content, designing intuitive search and navigation systems, and creating a blueprint for data infrastructure.
Information architecture serves as the foundation for your data strategy infrastructure. Its main goal is to provide a clear understanding of how your organization handles its data— from acquisition to storage, security, verification, approval, and access. Therefore, it’s crucial to prioritize data architecture in the planning phase to ensure a successful data strategy deployment.
We experience that many customers find it difficult to build information management solutions that unify multiple data points in one interface. More often we hear that low user engagement or the lack of personalization is a barrier to launching and maintaining competitive and market intelligence software.
We advise companies and particular information managers, market intelligence specialists and project managers to build or re-build information architecture that will allow information to become alive in their organization and bring added value to users.
When talking to our customers about any of the areas we work in, we draw upon over 250 previously executed projects. Our work has allowed us to detect patterns in how organizations work and consume information. We apply these best practice methods when working on each project.
We always start our customer engagement by defining and documenting the baseline for your strategy – this we call your “Information Management Blueprint”. Give us a call and let’s start defining your new information management strategy.
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